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Frequently Asked Questions

Isn't it counter-productive to criticize the work of animal advocacy groups that do a lot of good work for the cause?

Is this site in danger of implying that there would be nothing wrong with using animals if these places truly were like "Old MacDonald's farm?"

Animal advocacy
Animal husbandry
Animal protection
Animal rights
Animal welfare
Animal welfare industrial complex
Animal-using industries
Conflict of Interest
Conscientious objection
Critical thinking
Doctrine of necessary evil
Happy Meat
Humane myth
Humane slaughter
Non-participation and Non-cooperation
Non-violent social change
Open Rescue
Path of Conscience
Plant-based diet
Privilege of domination
Values-based activism


“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”

-- Martin Luther King


“Every wrong seems possible today, and is accepted. I don't accept it.”

-- Pablo Casals




 Advanced Advocacy

To get an overview of both the challenges and opportunities facing today's animal advocacy movement, watch the four-part video presentation below, Let's Not Give Up Before We Even Get Started, and read its accompanying essay; watch Seasons of the Heart; and study Toward Justice for Animals. To learn more about the methods used by the animal-exploiting industry to co-opt animal advocacy organizations, read Invasion of the Movement Snatchers.

VIDEOS from HumaneMyth

   Magical Thinking or Historical Reality? The only thing standing in the way of the animal rights movement becoming a great social justice revolution is a poverty of imagination and a shortfall of personal conviction. It is up to all of us to transcend the cynicism of these times, and to reach for something higher. ...more 

   Meatopia on the March When the news broke that HSUS CEO Wayne Pacelle would be seeking a seat on the board of Tyson Foods, one of the largest slaughterers of animals in the world, many thought it was a spoof put out by The Onion. ...more 

   Justice for Animals, Respect for Advocates When the animal-welfare industrial complex attempted to co-opt the national animal rights conference (AR 2012), a group of long-time activist were compelled to intervene....more 

   Invasion of the Movement Snatchers We should be concerned that today‘s animal movement so closely resembles the vision of moral compromise, division and debilitation put forth by an industry PR consultant....more 

   Toward Justice for Animals Helping animals now and in the future does not require collaborating with the animal exploiting industry, promoting "humane" animal products, or otherwise trading away the foundations of long-term change. There are far better ways that we can be confident will help, and not hurt....more 

   HSUS outreach director sends pigs "raised like children" to slaughter HSUS staffer Maxwell speaks of "moving 900 to 1100 fat hogs each week," for which he is paid $1.04 a pound, and tells how he sees his job as expanding the market for "humane" meat....more 

   Truthiness is Stranger than Fiction Many leaders in today‘s animal movement are supporting and even helping develop animal product labeling schemes and "animal compassionate" husbandry standards......more 

   Compassion for Sale? In a time not so long from now, practicing compassion will for many come to mean buying and eating "happy meat," a purported win-win-win for the animals, the industry and its customers......more 

   Project for the New American Carnivore What does it mean when a major animal protection conference features a multi-million dollar rancher, a pig farmer, a turkey farmer, and others known for talking of compassion and animal welfare while at the same time profiting from their unapologetic killing of animals?...more 



Free Range Fraud

50 thousand pigs

Advanced Advocacy Practices

Use Language Mindfully
Develop Critical Thinking Skills
Resist Objectification
Expose conflicts of interest
Cultivate humility
Recognize Counterspin
Protect Online Dialog from Manipulation
The Humane Declaration
Toward Justice for Animals

Essays and Talks

Against All Odds
Compassion for Sale?
Hogwash! Or, How Animal Advocates Enable Corporate Spin


Toxic Sludge is Good for You
The Sociopath Next Door
Moral Courage
Doing democracy
Losing Ground


The Center for Media and Democracy: Sourcewatch


“A principle is a principle, and in no case can it be watered down because of our incapacity to live it in practice. We have to strive to achieve it, and the striving should be conscious, deliberate and hard.”     

-- Gandhi

“You have much more power when you are working for the right thing, rather than against the wrong thing. And of course if the right thing is established, wrong things will fade away of their own accord. Grassroots peace work is vitally important. All who work for peace belong to a special peace fellowship, whether we work together or apart."

-- Peace Pilgrim