A belief system characteristic of former animal rights advocates who believe that collaboration with various segments of the animal-using industry does not create a conflict of interest for animal advocates, even for those who believe using and killing animals is morally wrong. Those practicing neo-carnism openly participate in development, certification, endorsement, or promotion of alternative "humane" animal products sometimes called "happy meat." They refuse to consume the same animal products they recommend to the public, citing personal ethical objections. Similarly, they promote animal husbandry practices that they themselves would likely refuse to carry out on animals for reasons of compassion and ethics. The thought behind neo-carnism is largely derived from philospher Peter Singer's Utilitarianism. For background, see The Project for the New American Carnivore: From Lyman to Niman in 10 Short Years.
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