The public deserves to be told the full truth of who animals are and what is being done to them behind closed doors, as well as the catastrophic impact that the continuing consumption of meat, eggs, and dairy products will have on human health, wildlife and the environment. We will do all we can to uphold this public trust.
As animal advocates committed to compassion and justice, we will refuse to take part in the exploitation of others or to collaborate with those caught up in such injustice. We will do our best to present a clear and uncompromised message to the public, a sincere and respectful message that is free of cynicism and manipulation.
Recognizing that progress toward social justice is gradual and depends on more and more people becoming aware of the truth, we will do all we can to ensure that each of the steps our culture takes is toward an accurate understanding of the ways animals are being harmed, and away from the false and misleading idea that the production of meat, eggs, and dairy products can be carried out without cruelty, violence, or injustice.
Recognizing that fostering cultural transformation requires a variety of creative approaches, we will support a broad range of nonviolent programs and initiatives that eliminate or reduce the use and killing of animals, as well as measures that reduce the level of abuse and agony experienced by animals being exploited for human purposes, provided such measures involve NONE of the following:
1. Offering a misleading or incomplete portrait of the confinement, social deprivation, mutilation, reproductive manipulation, indignity and premature death endured by animals being exploited for profit.
2. Minimizing or failing to reveal the full impact on human health, wildlife and our environment from the continuing production and consumption of animal-based foods.
3. Developing, endorsing, certifying and/or promoting any animal products, including those that are labeled as being "humane," "cruelty-free," "cage-free," "free range," "organic," "compassionate," etc.
4. Developing, endorsing, praising, applauding or promoting "new and improved" methods for using and killing animals.
5. Providing individuals or corporations with promotional or public relations benefits that have the effect of making the use and killing animals or the sale of any animal product more profitable or more socially acceptable.