HM ANALYSIS: Some well-known US animal advocates promoting "humane" animal products, when questioned on the ethics or the practicality of their actions, tend to state that they are merely following in the footsteps of their counterparts in Europe.

In the United Kingdom, no one disputes that the public readily pays much higher prices for "Freedom Food," yet investigation after investigation demonstrates that the business of using and killing billions of animals is inherently unjust. While media reports rightly reveal the harsh reality of what goes on day after day at RSPCA-monitored "Freedom Food" farms, they fall short of recognizing that the real problem is not a flawed labeling scheme, but the very institution of animal exploitation itself.

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